Scenario: Northern Trail Outfitters (NTO) is migrating to a single global Marketing Cloud instance and needs to determine the appropriate number of Business Units (BUs) to purchase.
Which three factors should be considered before finalizing the number of business units they need to purchase?
(Choose 3 answers)

• A. Number of Sales Cloud sandboxes
• B. If data/content needs to be segregated between brands/geographies
• C. Number of Marketing Cloud users
• D. Number of brands/geographies which NTO operates
• E. If testing/development business unit(s) are required

Scenario: A data team wants to automate the synchronization of subscribers' unsubscribe statuses from their enterprise account to an external CRM in a consolidated file. They need to capture unsubscribe data across all child business units.

• A. _Complaint
• B. _BusinessUnitUnsubscribes
• C. _Subscribers
• D. _Unsubscribe

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

• A. Use personalization strings created by selecting the data extension.
• B. Use AMPscript variables created from each field in the data extension.
• C. Use Guide Template Language created for each field in the data extension.
• D. Use Dynamic Content rules to select a content area for each subscriber.

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

• A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event.
• B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow.
• C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send.
• D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow.

A marketer wants to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?

• A. Node.JS
• B. GTL
• C. SSJS
• D. Apex